A creator-led, multi-city treasure hunt and Public Good activation.
Scroll
Let's do something meaningful.
And maybe change the world.
We're bringing together creators with the audience and the energy to mobilize their city to host month-long scavenger hunts. The goal is to turn strangers into neighbors and create moments of civic joy — uncovering local hidden gems and unsung heroes, and weaving new connections in the process.
Creators have the power to bring people together.
And we need it now more than ever.
Social capital is in crisis.
Civic engagement has collapsed. Cities are full of people who feel alone. SEEK rebuilds the connective tissue through shared adventure.
Creators are the new civic leaders.
People follow creators, not institutions. Local creators can mobilize their community in ways no city hall can.
Brands can't buy this authenticity.
Creator-led urban experiences drive far higher engagement than creator integrations and paid ads. When a creator invites their audience to explore a city, brands become part of a story rather than an interruption.
How we get it done.
01
Assemble creators
Find creators who are passionate about IRL, in cities we want to be in, who align with the long term vision for Public Good.
02
Lock in brands
Sign brand partners that align with Public Good values and believe in the long term potential. One national partner, two local partners per city.
03
Build the hunt
Design citywide scavenger hunts with ~10 quests per city. Build app.
04
Creators drive the story
Document your SEEK journey, integrate sponsor brands as making this experience possible, host community activations for your local audience.
XPDTN produces SEEK — building the app, handling all partnerships with brands and creators, logistics, and content direction.
What's in it for creators
Three reasons to say yes.
Generate income while gathering your community together.
Collab with other creators in your city and in other cities.
Option to become a founding member of Public Good, a creator collective.
What if everything goes right?
SEEK is the opening move in a longer civic project.
Public Good is a vision for what happens after SEEK — when the strangers who explored a city together decide they want to keep showing up for each other. Local chapters. Giving circles. Community infrastructure for a new generation.
Think Rotary Club, built for the creator economy era.
