A creator-led, multi-city scavenger hunt
and Public Good activation.
Creators can help put it back together.
Social media and politics are actively dividing us. We've lost many of the institutions that once held us together — service clubs, churches, neighborhood anchors. We're bringing together creators with the audience and the energy to reweave the social fabric, city by city.
And we need you now more than ever.
Trust in media, government, and traditional organizations has collapsed. Creators have inherited that trust. You're the ones people actually listen to.
You have the ability to get thousands of people off their couches and into their city. That's rare. That's powerful.
Civic leadership used to mean running for office or joining a board. For your generation, it looks different. SEEK is a chance to build something that outlasts any single piece of content.
A hunt gets people off their feeds and into their city — physically moving through neighborhoods they've never explored, solving puzzles with people they'd never otherwise meet. The shared stakes, the small victories, the asking a stranger for help: these are the moments that build real social trust. No app can manufacture that.
Last summer in San Francisco, 12,000 people played a month-long citywide hunt with no prize. 800 showed up to the finale. Some got tattoos.
Find creators who are passionate about IRL, in cities we want to be in, who align with the long term vision for Public Good.
Sign brand partners that align with Public Good values and believe in the long term potential. One national partner, two local partners per city.
Design citywide scavenger hunts with ~10 quests per city. Build app.
Document your SEEK journey, integrate sponsor brands as making this experience possible, host community activations for your local audience.
XPDTN produces SEEK — building the app, handling all partnerships with brands and creators, logistics, and content direction.
01 Feel great about contributing to the greater good — helping people connect and feel less lonely — and start building your legacy of generosity.
02 Collab with other creators in your city and in other cities.
03 Option to become a founding member of Public Good, a creator collective.
And get paid while doing it!
SEEK is the opening move in a longer civic project.
Public Good is a vision for what happens after SEEK — when the strangers who explored a city together decide they want to keep showing up for each other. Local chapters. Giving circles. Community infrastructure for a new generation.
Think Rotary Club, built for the creator economy era.
SEEK is how we find the believers.
Summer 2026.
